issue here is that we then run the risk of not getting any sponsor at all. The sales opportunity that we miss every season though is not having the strips on sale for the summer holidays, our kit is due to come out on the 22nd july, by which time most families have been and gone, kid's are back to school in a few weeks time and the opportunity is missed, you have your people who buy kits religiously but surely aiming to have the kit on sale for to tackle the holiday market has to a priority.
on a similar note, if we have the kits on sale for the summer holidays you can then try and get kids kicking a ball down the park in the motherwell top, rather than the rangers top or the celtic top, wee daft things like that are how you get hooked, celebrating a goal pretending you are a David Turnbull.