Can't believe we're starting with this line of chat even earlier this season than we did last season.
Why spend money to bring in someone this window? Because the difference between finishing in 3rd and finishing 6th, for example, is half a million quid.
We did this last season when we "had nothing to play for" except the prize money that would come in handy when we're all moaning about not being able to afford new players. We should be doing everything in our power to finish as high up the table as possible, from both a competitive standpoint and for the extra money we'd earn through doing so.
When we find ourselves in a season where we could finish 3rd and we have a team that's clicked and doing well we need to capitalise on it, because there's every chance we lose players in the summer and find ourselves sitting in 9th this time next season.