Only providing access to season ticket holders would be a huge mistake in my opinion. Imagine how many other fans are out there, both home and away, willing to pay a tenner or whatever for a stream of the game?
I honestly think this is the future of football. It's taken this virus to force through changes to the rule saying 3pm kick-offs can't be shown, and now the toothpaste is out the tube I don't know if it'll revert back.
It's a revenue maker that will hopefully sit alongside actual ticket money from match-going fans. I don't for a second think that a fan who is able and willing to attend in person is going to change their mind because there's a stream available. Those fans will always go to the games when they can.
What this approach does is open up an option for those who can't physically make it to a game.