I've seen you, and a few others, comment on the club strategy a few times. I'd be curious to know what your medium to long term strategy might be? From what you post, it looks like it's exactly the same strategy the club has been employing for decades:- Owner invests in the first team - get a season or two of success - see minimal growth in crowds / income - cut the budget - return to flirting with relegation / mid table mediocrity.
Look at the last 30 years of - cup finals, a cup win, multiple 2nd and 3rd place finishes, European football, the teams of 1991, 1994, 2007, 2011 - 14, 2017. Did any of that success lead to the club growing in any way? Did the crowds grow in a sustainable way or was it all temporary? The reason we're still flirting with relegation is because these strategies have no sustainability. The club doesn't grow in any way and it definitely isn't secure.
I'm sure you suggested investing £1m of recent transfer fees into the first team (apologies if I'm mistaken). To me, that's just looking for more of the same. Short term gains with no vision and it risks the future of the club.
I think the club current strategy is clear and is the right one but it's going to need a few years of patience. First, get debt free. Second, in the short term invest transfer income into the academy and facilities so that Motherwell become the club of choice for players with potential. If it goes to plan, we'll have that consistent conveyer belt of talent consistently bringing in money which can then put a higher calibre of player on the pitch season after season instead of this constant fight for survival. I know a balance needs to be struck, we want the club to have an identity and not just be a stepping stone but this strategy will eventually lead to the proper investment into the first team that we all want. The difference is we'll be able to do it year after year.