The population of Nigeria doesn't have anything to do with why the kit and the range in general has been given editorial space in Esquire, GQ and most of the respected fashion blogs online. They have absolutely hit upon whats current and in demand at the moment, and also realised the potential for selling football merchandise to non-football fans.
Not for a second relating it to us, just pointing out that middle-aged scotsmen on a football forum aren't particularly the go-to focus-group for design that they might think they are.
That Nigeria top is, to use the parlance of our times, straight fire.