I think it's a matter of time until a secondary consortium is set up. The Well Society has failed to convince the right people it needs to buy into it, you don't have to dig very deep to hear people's feelings on it, those of disdain, embarrassment and anger towards the Society to the extent that they will never invest. If an alternative was to go ahead and challenge the Well Society for control of the Club, it has an open goal with which to play, it couldn't do any worse. If it was fronted by the right people, a plausible and sustainable business plan that would secure the future of the Club was in place, simply a properly run concern for the benefit of both its investors and the Club then I'm sure it would convince the right people to invest in it and would have a greater chance of success than the doomed Well Society project.