Reduce prices dramatically £10 Adult, £5 Concessions across the board.
Free season tickets to schools/local businesses/new homeowners in the catchment area.
Get rid of the South, Cooper and East stands, replace them with one stand extended from the Cooper all the way round. Surely that would help the lack of natural sunlight our pitch gets, without reducing the capacity by too much. The stands should be steep as fuck (like Tynecastle).
Get the club to subsidise rail travel for travelling fans to and from Motherwell on match days.
Purchase some of the artificial lights the SRU use at Murrayfield, rent them out to other clubs when we're not using them for a wee bit of extra money, soon they'll pay for themselves.
I'd be a great chairman.