Good evening folks
Thought I would pop on to share my view on the discussion around membership numbers and contributions. I think what @Villageman is referring to above is that whilst communications of The Well Society will focus primarily on the overall number of members which now total 3,800. That only tells part of the story.
700 of those members are under 16 and signed up to a Junior Steel membership with a breakeven annual fee
1,500 of those are adults who are regularly contributing at an average rate of £10 per month
1,600 of those are adults who are no longer contributing monthly
I think the concern then lies that in order to fill the £750,000 operating blackhole outlined at the AGM last week. The requirement would be that the 1,500 contributing members would need to up their contributions to an average value of £40 per month. i think we all know that this will not be possible but I am not so certain that is the requirement.
We do need to remember that the £750,000 gap is based on a number of assumptions. Namely that we will finish 10th in the Premiership, we will not progress beyond the Group Stage of the League Cup, we will be knocked out in the 4th Round of the Scottish Cup and that there will be no player sales. It is not quite the worst case scenario that we can face but it is not far off it. Finishing further up the league, going further in the cups and any transfers out would cut that gap.
Any incoming investor will not want to be handing over money to simply plug the operating blackhole. They will be here to meet their own ends. They will want to develop their own strategy, run the club more efficiently and increase the revenue. Would it not be possible for Motherwell supporters and partners with the right knowledge, skills and expertise to develop and execute our own strategy to deliver improvement? I think it is possible and The Well Society board have started to work on what this could look like.
Going back to The Well Society membership. There is far more we can do around encouraging the 1,600 members who are not contributing regularly to set up a direct debit. We will also want to ask the question to those already contributing to increase their monthly amount where they can. I have been heartened to see a number of you actively considering this. I would note that any increase in subscriptions by our members must be met by The Well Society board upping the standard of our communications, the level of transparency and the value which our members feel of being part of the Society. We have been actively working on this since the turn of the year. I would encourage members to join us either at the face-to-face events and fundraising session on Thursday night or throughout the day this coming Sunday where we are hosting Zoom sessions where we will share our new operating model and deliverables.
This is before we even get to the large number of season ticket holders who are not Society members, those who live locally who have a soft spot for the club but we haven't asked the question of joining the Society and the opportunities we have to grow our membership base internationally.