I was in edinburgh the day of the egg chasing final and saw fuck all rugby tops. Only evidence of it was every pub being the 'official heineken cup pub'. Only colours I saw were Celtic fans travelling through to Glasgow the next morning. And the lip guy has a point, show someone a football top from any SPL/EPL/championship side, and a rugger top and the majority would recognise the football top.
Infact, I tell a lie. I saw one guy wearing an Ireland rugby top a party. He wasn't a fan of whoever was playing, he just wore it to a party.
Rugby.