Agree 100%. Football in Scotland is constantly changing and moving forward and not always for the best. Clubs at our mid table level like Killie, Dundee and St Mirren are "finding money" from somewhere, albeit that might not be from sustainable sources. Its becoming harder to compete with them. So, in order to stand still, we have to increase our income. Transfer income is not gauranteed and can be unpredictable. Young players are now moving on earlier for meagre compensation as the big boys of world football get greedier, and the authorities simply stand aside meekly.
Fans too are changing and are becoming far harder to please and demanding. Many younger and middle aged spectators have been weaned on a diet of English Premier League football and that is now the standard, to which they are accustomed.
As a club we have to update, modernise and increase our income streams sonehow as you rightly point out. Nothing is permanent but change.