I can understand why he's saying this but the fact that we can see him giving 2 year deals to the likes of Wilkinson, Paton and Bair undermines the argument he's making (to put it politely).
Stevie Hammell's managerial career was over when he signed Moult and Arrons. All he needed was one decent attacker to help KVV and he would have made it through the season. Kettlewell has had a lot more leeway in the transfer market but if he doesn't produce any signings who can make an impact in the final third it'll be back to youth coaching just like Hammell.