The word "identity" gets bandied about so much in football it has become almost meaningless.
However, we obviously have a clear plan for our style of play and what we want to achieve. That makes things so much easier when it comes to recruitment, and easier for the players who are already here and don't have to learn a new system every summer.
Continuity is so important in football, and helps create that "identity"
It doesn't guarantee success, of course, but i makes it more likely.