The only way to make it farer is to make every game on TV pay per view only and the cost should be only a few pounds cheaper than it would be to get into the stadium with 50% of the cost paid directly to the home team. so say we charge £20 for a ticket, tv match price would be say £16, £8 of that would go direct to the club.
Anyway, other than that, the match ticket prices are too high and need to be reduced accross the board. not just one or two clubs, but every member team of UEFA needs to agree and stick to a price.
Even Formula 1 who have been one of the biggest spenders in sport are now cutting costs and prices!