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I thought message boards were about opinions.....

I don't think I'd be looking at isolated transfer fees without looking at the underlying data sets. Kieran Bowie wasn’t bought purely because of goals scored over a few seasons. Clubs don’t price attacking players on raw goal output alone, otherwise half the market would make zero sense. They look at things like age curve, contract position, physical profile, league-adjusted output, projected development trajectory, injury history, resale potential and expected value over the life of the contract. That’s why younger players consistently command premiums over better current players. If you look across Europe over the last 5 years or so, players aged between 18-22 routinely transfer for significantly more than players 25+ with better immediate output. That isn’t my opinion, that’s just how recruitment models work nowadays. Same with the Raskin comparison. He plays for Rangers, is younger, has European exposure almost every season, and is sitting in a completely different transfer ecosystem. The Old Firm market is not the Motherwell market. I know we don't like that, but it's the truth. If we strip emotion out of it and look at Just objectively, here’s the career profile a buying club is probably looking at: 26 years old Spent years moving between Danish first and second division football Spell in Austrian second tier One very strong season in Scotland 3 World Cup goals, which absolutely helps visibility Now compare that to what I believe recruitment departments call “transferable asset value”. At 26, a club buying Elijah probably gets 3–4 peak years. At 18 like Lennon Miller, a club potentially gets 10+ years plus a second sale. That future value gets priced in. I think where I disagree is this idea that “performance merits a £Xm valuation”. Football doesn’t work like that. If it did, loads of players would be worth far more than they eventually end up moving for. Recruitment departments are increasingly data-led these days. They model future value, they don't tend to reward past performance all that much. Personally, I think Just has been phenomenal for us. But if I was sitting in a recruitment department trying to build a valuation model, I’m not getting anywhere near £10m (or even £6 million) based on one excellent Scottish Premiership season and three World Cup goals in a group-stage exit. And that’s not talking him down. That’s just how the market tends to price these things in my opinion.

Exactly I think sometimes people forget we're a football club and a commercial enterprise not a department of North Lanarkshire Social Work. It's all very well harping on about "ethos" and "values" but in the meantime we've got bills to pay.

I think I mentioned £10 million. Kieran Bowie at Hibs transferred for £6 million having scored 15 goals over two seasons. He doesn't currently get a game for Scotland and the Scotland team is not exactly blessed with goal machines. I think we agree that Motherwell will not get £10 million ( they will be lucky to get half this) for him but that does not mean that his performances do not merit a £10 million price tag. Rangers want £20 million for Raskin. It simply doesn't equate.

Does anyone know if we got paid a significant amount to turn the strip into an F1 jaiket with all the sponsor stuff ?

I think it is decent, might be tempted. If fans like it then buy it and if they don't no need to I personally wasn't a fan of 25-26 away kit and havent purchased even when reduced, though plenty I know like it On the flipside of the coin I liked the 22-23 Home kit and others didn't

What i find utterly bizarre is Glen's Vodka is a league sponsor partner you see it all over the place at games its hard to miss but clubs are not to allowed to have an alcohol sponsor its a bit ridiculous. As for new kit i like it and I couldn't care who the sponsor is tbh as long as they pay its good for me in a world where its probably getting harder and harder to attract any type of sponsor its probably very very slim pickings.

Within reason, it doesn't matter to me who our sponsors are. If we are going to apply moral criteria, where do we draw the line? What is acceptable to one fan might be completely unacceptable to another. If we are going to start applying moral criteria when seeking sponsors, we might be fishing in a very small pond. As for Lucky Tiger, I know nothing about them whatsoever.

I personally dont like the new kit but I don't buy them so im pretty sure Motherwell don't care 🤣

Financial security is a bold statement to make in the context of a football club, they are not allowed to advertise Alcohol or Tobacco etc but gambling is fair game, put a print of a tiger on your shorts for a no doubt 6 figure wedge of cash is a no brainer for the club, free money.

It was said literally at the top of this page.

very similar to the '87 strip. Just shows how diluted the amber has become over the years. Some similarities to the 09 top. The home strip often is a bit disappointing. aointing.

As someone who doesn’t mind a centralised badge and prefers white shorts, this strip should be my cup of tea. Sadly, there’s too much going on with it. I’m very surprised we didn’t go with a cleaner looking home kit after last year’s muddle. Talking of surprises, how have we ended up with lucky tiger? Even if due diligence has been upped after recent experiences, surely we have the financial security and morals to limit sponsorship to organisations that are aligned to our community and family values?

Are you MJC........Are you MJC........Are you MJC in disguise?? 🤪🤪

At this moment he is a whatever another team is willing to pay player, if and when the club gets a genuine bid then maybe we can discuss it, until then its all hypothetical made up BS.

Nobody said he was a £10m player at Motherwell. But he is a £4.5m player.

My jokes are in preseason too, so you have to work for it.

It's one of those shirts that will likely look pretty good as part of a whole kit, worn by footballers on a football pitch, but maybe not so much worn by the average Scottish guy with jeans and a pair of trainers. I'll likely wait and see what the training collection looks like this year.

Just before my time that one but yes it’s similar too.

It’s got a hoop and white shorts 💝

For me, it’s far more like the Matchwinner shirt of 1987-89 but with loads of stuff stuck on it

The World Cup always has been a paying over the odds for players that turn up at the event and Just turned up. I would expect a fair few suitors tbh also we hold all the aces anything less than 5 million and its a theft!

I’m not trying to undersell him. I rate him highly and I think he’s been outstanding for us. But I think there are two different arguments being mixed together here. One is: how good is Elijah Just? The other is: what would a buying club realistically pay Motherwell for him? Those are not the same thing in my view. On the Ronaldo comparison, I don’t think it works at all. Ronaldo’s Juventus fee came after he had become one of the greatest players of all time, won multiple Champions Leagues, won Ballon d’Ors, and had enormous commercial value. That wasn’t a “finished article” premium in the normal sense. It was an elite global asset changing hands. In normal football markets, clubs often pay more for younger players because they are buying future upside. That’s why Lennon Miller’s fee makes sense. Udinese were not paying £4.5m because he was a better player than Just today. They were paying for an 18-year-old Scotland international with resale potential. If Miller develops properly, he could become a £15m–£25m player. That upside is priced into the fee. With Just, it’s different. He’s 26. He’s much closer to the finished player. That makes him more reliable, but it also reduces the resale premium in my opinion. His career history matters too. Before Motherwell, he had played in Denmark across the first and second tiers, then in the Austrian second tier. That doesn’t mean he isn’t a very good player, but it is part of the evidence a buying club will use. Clubs won’t ignore seven or eight years of career data because of one excellent season and a few World Cup games. That's just a fact. I'm not saying that the World Cup doesn't raise his profile though, it absolutely does. Three goals at a World Cup is a brilliant achievement, especially for a Motherwell player. Nobody should dismiss that. But context matters there as well. Two came against Iran. The other was a consolation in a 5–1 defeat to Belgium, and New Zealand still went out bottom of the group. That is still impressive, but it is not the same as dominating a knockout tie against France, Brazil or Argentina. The Engels and Fernandez comparisons are also a bit of a stretch. Celtic and Rangers sell from a completely different position. They have bigger wages, European exposure, stronger bargaining power, longer control in many cases, and clubs in England are more willing to pay a premium for players coming out of them. Motherwell do not get Celtic or Rangers prices just because the player may be comparable on the pitch. I wish it wasn't the case, but it is. I also agree that we should talk our players up. But talking them up doesn’t mean inventing a market that doesn’t exist. I'm trying to look at this from the position of a club who can afford someone like Just, and how they'll see it. For me, £4m for Just would not be insulting. It would be a very strong fee for a 26 year old attacking player from a non-Old Firm Scottish club. If we could get £3.5-£4m with serious add-ons and a sell-on clause, that would be very good business. Could a Celtic buy him for £4.5m and later sell him for more? Possibly. But that’s exactly the point. Celtic would be able to do that because they can offer Champions League exposure, a bigger platform and a stronger selling market. Motherwell selling directly from Fir Park are operating in a different market. So I’m not saying Just isn’t a class act. He is. I’m saying “class act” and “£10m player from Motherwell” are two very different things.

Without all the sponsors on it the shirt wouldnt look too bad. I quite like the white Macron down the sleeves. A hark back to the old Scotland Umbro kits. However, the shorts/socks combo doesnt work for me. I also prefer claret shorts. But if we are going for white, the socks needed to be claret. All that said, Im also not the demographic its aimed at so it will probably go down a storm with the weans!

Are you saying Just isnt worth £4.5m on todays market? I dont want to diminish Lennon Millers impact or legacy at Motherwell FC, but one of the reasons we didnt miss him at all last season was Elijah Just. I understand your point about sell on, but at 26 I dont think its outwith the realms of possibility that Just has at least 1 more big move in him if he develops further. For example (and Id rather this didnt happen) if Celtic bought him for £4.5m on a 4 year deal and sold him on in 2 years to the EPL after some Champions League level performances, they would easily double their money.