numpty

I don't think anyone is concerned about whether the advertising has any noticeable effect (although, spoiler: companies wouldn't keep paying us or anyone else if it didn't), so much as whether particular sponsors fit the image our club likes to project.

Unknown. He's back in Denmark dealing with a personal matter. So it might just be a few days, but without knowing what it is, it'll take as long as it takes, I guess.

It's a lose in the same way I wouldn't want Fir Park to be called "The Paddy Power Stadium". I know I could ignore it and it would benefit us, but the thought of it makes my skin crawl.

I suppose the "lose" might be the number of Paddy Power ads we have to put everywhere else to compensate...

Home kits seem to be available now (in the online shop at least), don't think there's a date for away kits yet.

Indeed we can't. Everyone I know here in Ireland who's worked for them has hated it and left, mind you, so I'm still not particularly delighted.

George Best was quite a long way overseas when he played for San Jose Earthquakes...

The club has a social media policy for its employees afaik, and I’m sure if he’s doing anything that’s considered in breach of that, somebody will have a wee chat with him.

Ruined it?

I owned a couple of Commodore Amigas with Motorola processors while they sponsored us... don't think they ever made those chips in East Kilbride, though.

Well, not really. The original deal would have been subject to a medical, just like any other transfer. That said, we could still have caved to Celtic's reduced offer, and well done to the board for not doing so -- if they were still prepared to buy him, they presumably think the problem isn't career-threatening.

1-0 Crusaders...

Nobody disputes that, it just seems that for whatever reason right now, we're selling everyone at the same time, even hot prospects who've rarely or never played in the first team, when we don't have any particular financial need to do so. And while it would have been very easy to be excited about watching David Turnbull for a bit longer, it's much harder to be excited about starting the season with half a team of virtual unknowns.

We have no idea, and likely never will until it happens. All we do know is Celtic don't usually do add-ons with other Scottish clubs, so if they've agreed one this time it's unlikely to be massive.

And I guarantee you fans of other clubs will swear blind that we've cheated them, slagged them off, and acted like arseholes to them too. And they won't all be wrong.