If the club is serious about increasing its fanbase and, therefore, home crowds and revenue, it seriously needs to consider employing a manager who knows what they're doing. No amount of excellent work by the WS and the new CEO will change that, as fans want to be entertained, even in defeat.
This isn't a reactionary view based on the League Cup or today; rather, it's based on a view of Kettlewell's entire tenure, which indicates to me that there's been no real progress made in terms of the overall team performance and identity. He did well with Bair, for example, which I've acknowledged, so it's clear to me that he can coach players at some level and generate success in that aspect. However, a manager needs to be more than that. They need to be tactically astute.
I understand why Kettlewell is still here and had his contract renewed, and that's simply because the club board has shown itself to be incompetent in recent times. Asleep at the wheel, perhaps, and taking the easy option due to the poorly managed clusterfuck surrounding Alexander and Hammell. So, here we are, and it's groundhog day.
Ultimately, and unlike Alexander, Kettlewell isn't an arrogant prick and he seems to work hard, but he's just not very good at managing a top flight football team, and that's a shame. Taking last season into account, and given there's only one year left on his contract, I think it's a matter of when and not if now.
Unless he has a good first half of the season, the calls for him to be replaced as we approach January will be deafening. It's probably fair to say that match day attendances will only continue to stagnate, at best, if he continues to serve up crap and sign duds and crocks. We'll reap what we sow.