Business and sport can exist together, but when you run a business you have a legal obligation to make decisions that maximise the returns for investors/shareholders. At that stage, they are often mutually exclusive.
The day we let TV companies dictate the fixture list is the day the fans lost control of the game.
I'd much rather have newco back in the SPL with a 16 team league, equal split of revenues and 3pm Sat/7:45pm Wed only kick-offs than kick out newco and keep the arrangements we have now.