Well there's this myth that all Hibs youngsters are great players. On a slightly, and I stress slightly, more serious note, Fletcher will be on a larger salary and a longer term deal.
If Davie Clarkson is valued at say £600,000 by Bristol City then they'd double or treble that valuation if he played for an English lower league club. English clubs must read Scots messageboards and take the posts to heart - "Our game is rubbish.....".