I've done a lot of thinking over the past 24 hours and revised my preference a little. I agree with your take Minty.
The danger is, if we don't compete financially, then we drop down the leagues and lose fans. Make no mistake, if we couldn't compete financially with the likes of St Mirren and St Johnstone today, then we wouldn't be able to compete financially with the likes of Dunfermline, Partick and Falkirk tomorrow. And so it would go on. Such teams will be looking to new investment opportunities sooner rather than later.
Whatever else it does, the Society needs to become more commercially astute and aware. I don't subscribe to the "Bowling Club" mentality that some fans have of the Society, but there's a grain of truth in their concerns.