Haven't read it but would be disappointed if it was holding Rangers and Celtic up as golden geese that we should get our fair share of. If our season is based on two home games against Celtic then get to the top Six and there is a good chance we will get our wish.
So it looks like we have a high percentage of our home games against diddy teams, meaning a higher likelihood of wins, which should encourage the home fans out. So rocket up the league and financial windfall, what's not to like?
If he went to Celtic he would just be one of many but Hearts and Rangers should be seen as competitors of ours and he would improve them so I wouldn't want him to go to either.