There's no place for sentiment in business, I know we are a small club, but still one of the top clubs in the country, at times sentiment has cost us in the past.
I'd take issue with that statement, give me someone capable of doing the job well, with some personal pride in their career, don't give a fuck who they support, being a fan through and through is meaningless.
Think at our peak we had a 7k average, it drops when you only play the OF 3 times at home instead of 4. I can't ever remember us having crowds like Hibs tbh