I don't think that'll be the case to be honest. The site will still be looking to retain its place in the Motherwell media machine.
Seriously though, I've seen and heard a lot of moaning about this MFCTV thing taking ages to set-up etc (not from you personally, by the way), so if anyone can, cough up the cash and help make it a success.
The fact that it's pretty fucking excellent helps as well.