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Last week, Jens Berthel Askou raised some eyebrows ahead of Motherwell’s visit to Celtic Park by boldly proclaiming that his team would not be going to the home of the champions to frustrate them, but to win.
In the end, only a last-gasp Daizen Maeda goal prevented his men from returning to Lanarkshire with a point, which on the strength of their performance, they may have felt was the least they deserved.
Having gone behind, The Steelmen showed strength of character and exhibited some fine play to first draw level and then pull ahead courtesy of an Apostolos Stamatelopoulos double, only for Celtic’s late comeback to leave them empty handed.
What they did take away from the game though was even more confidence that under Berthel Askou, and with his expansive style, they can not only compete for silverware and at the right end of the table during this season, but have a foundation upon which to build something special in the longer term.
The Dane doesn’t seem the type to make outlandish statements that his team cannot then back up, so when he casts an eye to the Fir Park future and references the example of Bodo/Glimt, then it pricks the ear, and it should be something that excites the Motherwell fanbase, comparable in number as it may be the Norwegian shock troops
Under Kjetil Knutsen, the team from inside the Arctic Circle have gone from relative oblivion in footballing terms to the Champions league. The odds of Berthel Askou taking Motherwell along a similar path may seem fanciful, but the same might have been said about Bodo/Glimt 10 years ago.
Given time, and an opportunity to build upon the solid base he has already constructed, Berthel Askou believes anything is possible.
"It's difficult at bigger clubs that have to produce results straight away,” Berthel Askou said.
"I think the smaller the club, the more time you are given to produce results. That's the nature of football.
"But I think there's more and more good examples in modern football of smaller clubs who have grown to become top clubs because they didn't have that pressure of having to win now.
"Bodo/Glimt is a good example in Norway. They are now in the Champions League, but they came from nowhere. From nothing. Now it's one of the most successful clubs in Scandinavia.
"They've kept building and building and haven't mentioned the word winning or result or victory. They don't use it in their vocabulary, in their approach, which is very interesting.
"The top clubs, who are consistent, focus on performance and development, because they know that's what is going to keep them winning league titles and performing in Europe."
It is easy to see then why they, and their coach Knutsen, are such a template for Berthel Askou to follow, and he hopes, an achievable vision for Motherwell as a club to reach for.
"Full credit to Bodo/Glimt,” he said.
“What they've done as a football club is a great inspiration, especially to clubs who aren't the biggest size.
"Mjallby in Sweden is another example. They were more used to fighting relegation. Now a few years later they're top of the league by a mile. And it's not because they've had a sugar daddy, pumping millions into the club. That's not how Swedish football works. It's fan owned.
"That shows that things are possible for the smaller clubs, as long as they have a good solid approach and they keep their composure within the club and the fans.
"If they trust each other, they can do great things in time.