Because the Scottish media, SFA, SPFL and any oither organisation connected to football are only interested in the ugly sisters and constantly pander to them to the detriment of every other club in Scotland.
And as the premiership voting rules require an 11-1 vote to change anything nothing will ever happen as they both vote to maintain their own self interests.
Scottish football would be a much better environment without the both of them and the bigoted nonsense they both spout, rant over.