Unfortunately, it's the Sky effect of obscene amounts of money thrown at the English game bolstered by huge revenue from its relentless advertising of gambling firms on TV. Even the trickle down from the English Premiership to the Championship puts us completely in the shade.
In any case, I wouldn't think the likes of Doncaster would be capable of negotiating a deal which would be to the general advantage of Scottish clubs (i.e. beyond simply the OF) .