People dont make decisions in isolation though, do they? Many people, myself included will be looking at the money they have to shell out for a season ticket right now and ask whether it is really something they can justify paying for at a time when finances are being stretched, particularly given that the entertainment on offer this season has been dire (which is a different argument as to whether 5th place is success.)
I apologise if I have misread the intent of your post, maybe I jumped to conclusions based on your previous posting history.
I never made it personal though, so maybe play the ball and not the man next time.......