Leaderboard

With corny gags and cringeworthy moments I am raging I wasn't approached by the club!! 😜😜

The first thing I'd say is that it would be worth looking at what kind of advertising we all see daily. Think about the amount of stuff on television during the ad breaks that we think "bloody hell, that's ridiculous" only to then be humming the daft tune from it while messing about the house, or mentioning it in conversation later. Unless you're a top-level brand like Nike, Adidas or Apple you really can't take yourself too seriously in any ad campaigns. That's the first thing I'd be telling the club if I was working on that project. The kind of ad we put out has a good chance of working on a few levels: Relatability: We're using a self-deprecating type of humour to acknowledge the challenges or stereotypes associated with mid-sized clubs in the football world. By doing so, we hope to become more relatable to potential small investors who appreciate the club's humility and authenticity. Memorability: Using humour in advertisements can make campaigns more memorable. Creating funny and memorable content, especially if it involves self-deprecating elements, could increase the likelihood of the target audience remembering and sharing the content. Differentiation: Acknowledging the limitations or common perceptions of mid-sized clubs like ours can help Motherwell stand out. By humorously addressing these aspects, the club can demonstrate a unique and self-aware identity, setting itself apart from larger or more prestigious football clubs. Basically, we know what we are and what we are not. Audience Engagement: Like it or not, humorous and silly content tends to generate higher engagement on social media platforms. The club is likely looking to leverage an ad like this to create engaging content that resonates with fans (not just Motherwell fans, I may add), encouraging them to share, comment, and actively participate in the online community. Now, I know there'll be people who disagree, but that's basically how it works. And it's an approach that has been successful for many companies, which is why they use it. it's not an exact science, of course, and the ad itself will only work if the club get it right with distribution channels and then manage to provide a serious front when someone gets in touch, by way of a pitch deck or business and investment plan. The ad is only the gateway. A way to get eyeballs and attention, however that comes about doesn't really matter.

Was interesting that in the interview DW talked about our player recruitment success stats, and how comparable they are to other clubs. We are always going to be more critical of our own recruitment, because we remember all our shite players, but only ever remember the good players from other teams. It's the same as when old firm fans go on about so and so being a good wee player, because they played well in a backs to the wall draw five years ago. Jump on any other fans forum and you'll find all clubs have a bunch of shite signings every year. When the clubs throwing around tens of millions don't have a great strike rate, it's hard to expect the ones fishing down the back of the couch for pennies to do much better.

Mibbe they thought your consultancy fee would be too much.

yip but according to you were beat on pens,,,, so maye as well crack on with st j thank you move along please nothing to see here

Rishi Sunak and his missus they will have millions to hide /get rid of

or we could just look for an under the radar texan oil multi billionaire ????????? texiboy what u up to $$$$$$$$$$

If Tommy Wiseau made advertisements....

That video is spectacular. It's so incredibly shit and I think that's the point. We're all talking about it, and it's already doing the rounds all over the internet (437,000 views and counting on Twitter). Those attacking it have either completely missed the point or allowed their arrogance to get in the way. Many more people know about Motherwell now. Job done.

Or a must-lose game from your point of view?

the problem with that though is, other than someone thats already a fan of the club, who in their right mind is going to plough their money into a club that they dont even own when they can just go buy up a club, own it, and do the same thing?

The Wrexham analogy is not a viable comparison, in England the path is there for clubs to aim for the holy grail and riches of the premiership. The sponsorship and TV money on offer down there is light years better than the pittance Scottish clubs Currently get, so taking a club like Wrexham to the premiership or even the championship is a very attractive prospect for anyone throwing money at them.

The problem we run into, as the Wrexham investors said themselves, is that the ceiling you face with Scottish football makes putting money into any club up here a lot less worth it. Add into that in our particular circumstance, that you wouldn't even own the club after whacking in cash, makes it seriously un appealing. The club need to make their mind up, do they want a sugar daddy or do they want to be fan owned? Because I cant see a way of having both.

As bad as it is, we will all be loving it if some rich idiot decides to funnel money our way. Whats the worst that can happen - we all take a slagging off our pals, workmates etc. Whats the best that can happen......

Again, it's not an either/or situation. I'd hope we're coming at the issue from a number of different angles.

Huge fucking swing and a miss for me. If this is the big marketing campaign they have been talking about then it seems way out of touch, low budget and all in a bit of a rid neck.

I don't understand what it's meant to achieve. Comes acrose as a bit bit self-indulgent and an in-joke rather than a viable investment proposal. For target audiences: Well Society Members/Fans - are already contributing. Outsiders - Presumably aren't going to take it as a serious proposition. When there was talk of an 'Investment initiative', I thought there was some sort of feasible commercial/financing agreement in the pipeline.

Think so yes, there’s certainly Cup replays in this seasons FA Cup. It’s a much better idea, imo, not having Cup replays as it cuts down on fixture congestion and teams know that every cup tie is a must win game.

Not sure how much more Money comes with limited success but we should probably refer to other source as philanthropist until we actually have their money !

They are blinded by the fact it's Motherwell FC. If St Johnstone had done this they'd be howling.

You’ll be changing your tune when Taylor and Travis are sitting up in the stand with their pie and bovril, cheering on the ‘Well.

The last line says it all for me a random wee boy saying "Taylor swift geez yer dosh" ffs an utter embarrassment for a professional football club to commission and sanction something like that

I can take or leave the video, but it's obviously not meant to be a financial prospectus or the company accounts; just something to raise awareness. A prospective investor isn't going to make a decision based on 90 seconds of youtube.

I actually can't believe we've put that out. We would be absolutely rinsing any other club serving that up. Absolute red neck. I certainly hope we haven't paid "Scotland's leading advertising agency" for this, hopefully it was a charitable gift.

Normal service is resumed.

1-1 beat on pens.

One thing i took away from the whole interview i like the fact that clearly they know we need to get fresh faces an outsider in at Motherwell to bring new ideas to the club.For a long long while i have felt we are just plodding along just happy to tick over and i hope when we do get these new faces then we progress move forward with the right people in change nothing stopping us from being regular Top 6. I still think we do need to chnage our recruitment network we are getting far less return on out money than ever before on players now that can come at a whole host of things but when you look at Robinsons/Foyle incoming to the last load of managers its really not good enough if we stick with Kettlewell which i think we will no matter what happens then we need to change it maybe to suit how he works and get folk in he knows works well with.

I grew up, football wise, in the Rangers-Souness era. So it seems natural to dislike Rangers more than Celtic. Indeed we had Celtic in our back pocket for long spells in the 80's and 90's. There is also the fact that Rangers were a bigoted club. Some of the younger fans probably wouldn't believe the fuss that happened when Rangers signed Mo Johnston and broke with tradition. Whether you like it or not Celtic were not a bigoted club in the same sense. I mean I don't like Celtic and the current Celtic support is really very high up on the list of the most irritatingly entitled supporter bases of all time but when you you take everything into account I think the 'culture' around Rangers to me it's quite a bit uglier. Manchester and George Square being two fairly recent examples of depravity.

Yes. However this may just be paper talk or his agent trying to stir up an auction. If it is genuine, then yes, he's a better target man than Obika. However, as things stand, we have greater needs elsewhere to strengthen. If Obika is shipped out then maybe.

Main is a far better option than Obika.