I think if you look at football clubs as a business, then its pretty easy to see which club has had the better season...our gates are up, our income is up and our players and manager are in demand, which will further allow the club to grow.
Would I love to win the Scottish Cup, fucking right I would but this season (and to be fair, the way the club has been run off the park in the last couple of seasons) is allowing the club, as a business, to stabilise and grow.