I'd imagine our club didn't have much choice.
Football sold its soul to the TV companies a long time ago, and if they are happy to move it, we basically get zero input. There isn't a club on the planet that wants to kick off at noon or 12:30pm on a Sunday (or a Saturday), but we are subjected to them every weekend.
Doncaster wanted it moved. Rangers wanted it moved. Sky wanted to televise it.
Game over.