One theory that struck me last night: wouldn't be surprised if Celtic had (perhaps stupidly, but let's face it, not unreasonably) already budgeted for finishing first this season, but no other time in their right mind would have budgeted for finishing second. So everybody would have been happy for second place to take the hit, while the amount that everybody *had* budgeted for was increased (or, in Celtic's case, stayed the same).