Hard one to call this year, we don't really know what financial state half the clubs (including ours) will really be in come Christmas, let alone at the end of the season. So although most folk say it most years whilst probably secretly expecting a bit more, I suspect most people really will be happy with "avoid relegation and hope to do well in a cup" this year.
What we manage to achieve off the field in terms of keeping the clubs coffers topped up will probably be more important than what we manage on it.