New kit for 2025/26

[El Grew]

The yoked shirts which we wore between 1913-1924 were copied from Bradford City. Then from 1924-1928 Bradford changed to vertical claret and amber stripes and we also adopted these. Later in 1928 we introduced the claret band across the chest for the first time. It ‘disappeared’ for the first time in the 1970 season and its appearance has been sporadic ever since.

 

 

[David]

7 hours ago, purestate said:

I don’t know why likes of Newcastle keep getting referenced as not changing their kit.  
the number of black stripes on home kit changed every year from 2020 as has the extra trim, inc colour variants. 
Celtic also have wild variety of bizarre takes on hoops in recent years. 

Celtic have been wearing hoops on their home shirts since as far back as 1904. While the shade of green might shift slightly from time to time, or there may be a faint pattern woven into the hoops, the core design remains instantly recognisable around the world.

Newcastle have stuck with black and white stripes since 1894. The width of the stripes has varied, and the trim has seen changes over the years, but the overall look has stayed the same.

Now compare that to us.

Is the message here that our home kit doesn’t really have an identity of its own beyond the colour palette? From a branding perspective, the approach we take is baffling. We’ve got a distinctive colour combination, yet we’ve never settled on a consistent design to anchor it.

There’s nothing wrong with tweaking the details (a different collar, a shift in trim, even the size or placement of a central band), but let’s not kid ourselves. Clubs like Celtic and Newcastle have a look that’s unmistakably theirs.

We don’t.

[Thunderlips]

I must be in the minority of the people that like the experimental approach towards Motherwell's kits. If the fans are forking out money every year for a strip i'd rather it looked a bit different to the previous season and you never know, it might be considered an iconic kit in 50 years time...

I do agree with having a sponsorless option too. It seems like a lot of clubs offer this option, but obviously not of our stature.

[Spiderpig]

8 hours ago, Thunderlips said:

 

I do agree with having a sponsorless option too. It seems like a lot of clubs offer this option, but obviously not of our stature.

We are a fan owned club allegedly its maybe time that the WS got involved in a real topic of interest to the supporters and see what can be done re selling sponsor free replica kit.

[weeyin]

3 hours ago, Spiderpig said:

We are a fan owned club allegedly its maybe time that the WS got involved in a real topic of interest to the supporters and see what can be done re selling sponsor free replica kit.

At a time when we are looking for more ideas to generate income, intentionally removing a chunk of our revenue stream doesn't seem like good business.

I'd also be curious to know how many fans in the shirt buying population want a sponsorless option because I'd imagine that, kids being kids, most of them want a kit that looks exactly like the one the players are wearing' sponsor and all.

I'm not against it, but I'd need to see a breakdown of the financials before I was in favour of it.

One thing is for sure, and that's you won't make the up the gap in revenue by upping their price.

[Spit_It_Out]

Sorry but a sponsor is a sponsor and considering we need every penny we can get sponsor free shirt from the off is a non starter we were paid handsomely by a bookmaker for that luxury last time.

However I do think an extra fiver say for a sponsor free shirt should be an option that the club should look in too maybe.

 

[wellon]

Well saying it's the close season if folks are getting uptight about sponsor logo on the shirt...the clue is in the name, " replica shirt" , it's supposed to look like players top.

[Spiderpig]

30 minutes ago, wellon said:

Well saying it's the close season if folks are getting uptight about sponsor logo on the shirt...the clue is in the name, " replica shirt" , it's supposed to look like players top.

Nobody is getting uptight we are discussing a valid topic that has annoyed people for years. It should be an individual choice whether you want to be an unpaid advertiser for some random company or product. As has been mentioned in previous posts possibly charging a premium for the logo free shirts might be an option, then its an individuals choice to buy it or not.

I'm sure the club could sell logo free kit directly outwith any shirt sponsohip deals, we've done it before with the white tops a few seasons ago, nothing is impossible.

[Kris-A-Goalda]

The Puma home shirt from 2010/11 was available to buy sponsorless at release - but can't remember if that was due to the Commsworld deal not being in place at the time it came out or not.

[purestate]

15 hours ago, Thunderlips said:

I must be in the minority of the people that like the experimental approach towards Motherwell's kits. If the fans are forking out money every year for a strip i'd rather it looked a bit different to the previous season and you never know, it might be considered an iconic kit in 50 years time...

I do agree with having a sponsorless option too. It seems like a lot of clubs offer this option, but obviously not of our stature.

I too am in this minority.  
David made the point that we have a distinctive colour palette and that gives us the freedom to experiment more and still be Motherwell.  
If the Newcastles, Notts County’s, Grimsbys, St. Mirrens Juventus etc of the world were so happy with their “traditional” B&W stripes they wouldn’t be constantly changing their number, width, pattern, and colours of trim.  

[purestate]

2 hours ago, Spit_It_Out said:

Sorry but a sponsor is a sponsor and considering we need every penny we can get sponsor free shirt from the off is a non starter we were paid handsomely by a bookmaker for that luxury last time.

However I do think an extra fiver say for a sponsor free shirt should be an option that the club should look in too maybe.

 

It could be a discussion with the sponsor though about size and placement.  Agree with point that overall the financials will drive whether it is worth a sponsor free option but some replica strips being sold are iconic because of sponsor association with that season.  
Tbf I don’t see G4Claims being the same as Sharp/Brother/Carlsberg/Jeep/Pirelli/Ian Skelly etc are in a few years but if we win the cup in 2026 who knows. 

[twistandshout1983]

16 hours ago, Thunderlips said:

I must be in the minority of the people that like the experimental approach towards Motherwell's kits. If the fans are forking out money every year for a strip i'd rather it looked a bit different to the previous season and you never know, it might be considered an iconic kit in 50 years time...

I do agree with having a sponsorless option too. It seems like a lot of clubs offer this option, but obviously not of our stature.

I am in this minority, while I think our band round the front , and sometimes back is iconic and part of tradition I don't think there is anything wrong with making it look a little bit different from time to time.  Biggest thing for me is we always maintain the Claret and Amber 

One of my favourite kits in recent seasons was the 22-23 home kit , and I know at the time there was plenty of others who didn't like it

[mfc88]

4 hours ago, Kris-A-Goalda said:

The Puma home shirt from 2010/11 was available to buy sponsorless at release - but can't remember if that was due to the Commsworld deal not being in place at the time it came out or not.

I think it was that the sponsorship deal wasn't in place. Similar to more recently before paycare was secured the strip was available to buy.

Side rambling, but I came across a sponsoless home strip for sale on Ebay a while back that I genuinely didn't recognise - it was the 16/17 home strip, which is an absolute belter without the sponsor (motorpoint).

Wishing I'd bought it now 😒

[MJC]

The argument of experimenting or “something a wee bit different” with kits is something I’ve never really got. 
 

It’s just my own view but why not keep the “wee bit different” to our training/leisurewear? That way the people who are going to buy the cheaper training/leisurewear (and there are plenty who do, myself included) have that top to wear for five-a-sides/going to the shops/lying on the couch scratching their baws or whatever.

But at the same time keep the kit that the players representing the club on the park are wearing as a kit which is traditional and easily recognisable as a Motherwell FC kit? 

[SteelmaninOZ]

Here’s another video of the new kit

I am looking forward to the away kit 

 

[stv]

16 hours ago, MJC said:

The argument of experimenting or “something a wee bit different” with kits is something I’ve never really got. 
 

It’s just my own view but why not keep the “wee bit different” to our training/leisurewear? That way the people who are going to buy the cheaper training/leisurewear (and there are plenty who do, myself included) have that top to wear for five-a-sides/going to the shops/lying on the couch scratching their baws or whatever.

But at the same time keep the kit that the players representing the club on the park are wearing as a kit which is traditional and easily recognisable as a Motherwell FC kit? 

The answer as always nowadays is …..money.

[MJC]

1 minute ago, stv said:

The answer as always nowadays is …..money.

Nah I’m not convinced of that. You tend to find that the people who buy the kits will buy them regardless of what they look like and those who don’t, won’t buy them. I genuinely don’t think that chopping and changing the design and template of the kit makes much difference to sales, or any difference atall. 

[santheman]

3 hours ago, MJC said:

Nah I’m not convinced of that. You tend to find that the people who buy the kits will buy them regardless of what they look like and those who don’t, won’t buy them. I genuinely don’t think that chopping and changing the design and template of the kit makes much difference to sales, or any difference atall. 

Have to agree with you there. I buy the home, away and 3rd strip for me and my son every season.

It wouldn't matter to me what it looked like or what sponsor was on it.